Custom Software
The internal tool your business outgrew a spreadsheet for
Web applications, internal platforms, and customer portals built by a small senior team - shipped in increments you can use, not a big-bang launch a year from now.
If more than one of these sounds familiar, this is the right service to talk about.
A spreadsheet has quietly become a production system and people are afraid to touch it
Your licence fees are modest next to the cost of the workarounds built around them
Onboarding a new hire means teaching them a list of undocumented exceptions
A previous agency left a codebase nobody wants to open
You quote custom work by hand because no tool models the way you price
Off-the-shelf software covers eighty percent of a business and the remaining twenty percent ends up in spreadsheets, shared inboxes, and one person’s head. That gap is where margin leaks and where onboarding a new hire takes six months.
We build the missing twenty percent as real software - versioned, tested, deployable - and we build it in slices so you are using something valuable long before the project is finished.
The admin panels, schedulers, and dashboards your team lives in, built around how the work actually flows rather than around a generic set of CRUD screens.
Self-service accounts, order tracking, document exchange, and billing views that take routine questions out of your inbox.
We model your entities, states, and rules explicitly, so business logic lives in one place instead of being scattered across conditionals and job titles.
Retiring an old system in stages: new capability moves to the new platform while the old one keeps running until it has nothing left to do.
Automated tests, a preview environment per branch, and one-command deploys from the first week rather than bolted on the month before launch.
Two weeks to pin down the domain model, the integrations, and the riskiest technical assumptions before anyone commits to a budget.
We choose boring, well-supported technology and document why. No framework you will struggle to hire for in three years.
Two-week cycles, each ending with something deployed to a real environment that you can click through and react to.
You own the repository, the pipelines, and the infrastructure. We stay on for support only if you want us to.
Working software in production inside a quarter
A codebase your own team can pick up and extend
Tests and CI/CD from the first commit, not retrofitted
We would rather say so early than take the work and disappoint you later.
Problems an off-the-shelf tool already solves well - we will say so during discovery
Consumer apps chasing scale before a business model
Staff augmentation where you want bodies on a board rather than outcomes
Rewrites motivated only by the age of the current stack
Technical discovery and architecture plan
Incremental delivery in two-week cycles
Automated test suite and deployment pipeline
Source, documentation, and infrastructure handover
Engagement: Discovery sprint, then fixed-scope phases
Timeline: Discovery in 2 weeks, first release in 6-10
Discuss This ServiceDiscovery to a costed, written technical plan
To the first release running in production
Of code, infrastructure, and docs owned by you
In Practice
A manufacturer whose quotes took two days and varied by estimator. The rules were encoded once, so quotes take minutes and margin is visible before the quote goes out.
Rota, capacity, and compliance rules held in one system, with an audit trail detailed enough to survive an inspection.
Resellers self-serve orders, stock, and statements. Inbound account-management email fell away within a quarter of launch.
A forty-tab planning workbook replaced with a small application that kept the same mental model, so the team did not have to relearn their own job.
Related Work
Healthcare
Eleven clinics each ran their own rota spreadsheet. We built a single scheduling platform with the compliance rules encoded, not remembered.
Financial services
A lending team read every application pack by hand. We built an extraction and classification workflow with a human review queue, benchmarked on two years of their own files.
Questions
Get In Touch
We design, build, and run the internal systems that move your business - workflow automation, custom software, and the integrations that hold them together.
1048 El Monte Ave Ste C, Mountain View, CA 94040, United States